Skills
The agent's capability catalog — and where each capability actually runs.
AI Growth Agent → Skills is the catalog of what the agent ecosystem can do — and, for each skill, where it runs: a scheduled job, an agent conversation, a dedicated dashboard page, or an MCP tool.
Why "where it runs" matters
The agent's skills are not all chat commands. Each capability in the catalog points at its real home:
| Entry | Meaning | Example |
|---|---|---|
| schedule | Runs automatically on the worker cron | weekly analysis |
| chat | Available in the agent conversation | diagnosis questions |
| page | Lives on a dedicated dashboard page | competitor gap, citation analysis, content gap, audit |
| mcp | Exposed as an MCP tool for your coding agents | content brief generation, SEO plan generation |
The catalog keeps the mental model honest: "generate a brief" is an MCP tool (your AI editor can call it), "run the weekly analysis" is a schedule (you don't have to ask), and "compare with competitors" is a page with the full visual analysis.
The catalog
The current skill set:
- Weekly report (schedule) — the Monday analysis with ranked recommendations.
- Growth chat (chat) — diagnosis and planning conversations, answered from a grounded data snapshot.
- Content brief (mcp) —
generate_content_brieffor the content gap you choose. - SEO plan (mcp) —
generate_seo_plan: a prioritized plan combining GEO + SEO + content + technical findings; on demand via MCP, not on a schedule. - Competitor gap / citation analysis / content gap / audit (page) — the deep-dive dashboards the agent reads from.
Each catalog entry links straight to its home, so the page doubles as a navigation shortcut into the agent ecosystem.
For developers
The mcp entries map 1:1 to tools in the
MCP Tools Reference. If you connect
Claude Code, Codex or OpenCode to your workspace, those tools run the same
underlying engine functions the product uses (brief generation, SEO plan,
competitor discovery) — chat conversations use a grounded snapshot of the
same data rather than calling the tools interactively.