Four gap views turn your keyword set into a to-do list: discover who your real competitors are, what they win that you don't, and which of those gaps are worth a brief.
Competitor discovery, from data
Domains that repeatedly share SERPs with you (≥ 2 co-occurrence days over the window) surface automatically — with overlap keywords, volume, positions and a competition score. Generic domains and already-tracked competitors are excluded; promote the real ones in one click.
Keyword and content gaps
Keyword Gap lists terms where competitors hold top-10 and you rank worse than 10; Content Gap is the stricter write-it list (you rank worse than 15 or not at all), each with priority, estimated traffic and the competitors holding it.
- One-click SEO briefs per content gap — outline, entities, questions, internal links
- Briefs are saved on the project and available over MCP for your AI editor
Intersection and backlink gap
Domain Intersection finds the keywords 2–4 selected competitors all rank top-20 for — your category's common ground. Backlink Gap compares your stored referring-domain profile against a selected competitor's — that comparison exists in demo mode today; in a production install it honestly stays empty until a live backlink provider is wired in.
Turn your keyword set into a backlog
Gaps recompute automatically on every rank refresh.