Keyword Gap

Gaps → Keyword Gap answers a single question precisely: which keywords do competitors rank for that you don't?

What you seeCopy Anchor Link

For your tracked competitors, every keyword where at least one competitor holds a top-10 position and you rank worse than 10 (or don't rank at all), with:

• which competitor(s) rank and at what position,
• search volume,
• your own position (or "not ranking").

Choosing a competitorCopy Anchor Link

Narrow the view to one competitor (the competitor selector) to get a clean "catch-up list" against them, or keep the multi-competitor view to see the whole category's whitespace.

Working a gapCopy Anchor Link

A keyword appearing here is a candidate, not a verdict. The workflow:

1. Sort by volume; pick gaps worth the effort.
2. Check whether you already have a page that should rank — if yes, this is an optimization, not a new article.
3. If no page exists, cross-check Content Gap & briefs: its list is computed independently (competitor top-10 and you rank worse than 15) and any gap there can be turned into a paid brief (10 credits) on demand.
4. Add the keyword to Rank Tracking so progress is measured from day one.

RelatedCopy Anchor Link

• Competitors → missing keywords is the single-competitor raw view of the same data.
• Domain Intersection inverts the lens: which keywords all selected domains share.